Choice Insights

Who are the thought leaders and what do they do? What are the steps to setting up a thought leader business? If you are an author, speaker, coach, consultant, or trainer, or if you are thinking about building a business using your expertise and experience to help others, then this will get you started.

Who are the thought leaders?

People who influence others through their expertise and experience.

• Authors
• Speakers
• Trainers
• Coaches
• Consultants
• Mentors

What do thought leaders do?

Thought leaders create and deliver content that educates, inspires, and supports a community to overcome challenges and achieve aspirational goals.

What does a business do?

• Attract Customers
• Serve Customers

Core Business Functions for any Business

• Marketing (attract prospective customers, or leads) (CMO)
• Sales (enroll leads to become customers)
• Operations and Customer Support (deliver value to customers) (COO)

Support Business Functions for any Business

• Strategic Planning (CEO)
• Financial Systems (CFO)
...