Choice Insights

Have you taken a look at your website lately? Is it working for you?

What i mean is: Does your website help to drive your business by identifying leads and nurturing the relationship with your leads to become your customers?

I have an exercise for you. Pull out a copy of your business card and compare it to your website content. If your website is just a more elaborate version of your business card then your website provides a way for the visitor to contact you instead of the other way around. If this is the case, then you may need to reconsider how your website is designed.

Business cards, and information brochure websites, are just passive information sources for your visitors, until you take positive action to engage someone to follow up with them directly in a purposeful conversation. To follow up with them, you need their contact information.

One thing that I've learned is that there is a difference between a website brochure and an online business platform. According to online...