Choice Insights

Reflections about Choice, Personal Performance and Online Business

Designing Your Thought Leader Business - BYOB Monday

 

Who are the thought leaders and what do they do? What are the steps to setting up a thought leader business? If you are an author, speaker, coach, consultant, or trainer, or if you are thinking about building a business using your expertise and experience to help others, then this will get you started.

Who are the thought leaders?

People who influence others through their expertise and experience.

  • Authors
  • Speakers
  • Trainers
  • Coaches
  • Consultants
  • Mentors

What do thought leaders do?

Thought leaders create and deliver content that educates, inspires, and supports a community to overcome challenges and achieve aspirational goals.

What does a business do?

  • Attract Customers
  • Serve Customers

Core Business Functions for any Business

  • Marketing (attract prospective customers, or leads) (CMO)
  • Sales (enroll leads to become customers)
  • Operations and Customer Support (deliver value to customers) (COO)

Support Business Functions for any Business

  • Strategic Planning (CEO)
  • Financial Systems (CFO)
  • ...
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Reflections about Choice, Personal Performance and Online Business