If you're building an online business around your expertise, you've probably asked yourself: What should I offer?
A book? Workshop? Course? Coaching? Consulting? Membership?
Those are important choices. But they're not necessarily the best place to start.
This week's Online Profits Prescription looks at another approach: start with the transformation you help your clients achieve, then use that transformation to create a progression of related offers.
Doctorâs Notes
Experienced professionals usually don't suffer from a lack of expertise.
The challenge is deciding which parts of that expertise to turn into offers.
Start with your transformation framework rather than inventing a collection of unrelated products.
You may discover that several potential offers are already hiding inside it.
Online Profits Insight
One Framework, Multiple Offers
Structure What You Know and Choose How Youâll Deliver It
When you're deciding what to offer in your online business, it's easy to start with the delivery format: a book? a workshop? an online course? coaching? consulting?
But those choices answer how you'll deliver your expertise, not what transformation you'll help your client achieve.
A better place to start is with your signature transformation framework.
One framework can become the foundation for a progression of related offers, each providing a different piece of the transformation, delivered in a way that fits where the client is in their journey with you.
And when you connect those offers to their value, pricing, and sales targets, they begin to form something bigger:
Your online business revenue model.
Thatâs what I explore in this weekâs Online Profits Insight.
â Read and Watch: One Framework, Multiple Offers
Read the full Insight article here...
Kajabi Korner
Multiple Offere Support in One Tool
Once you've identified a progression of offers, your technology should support that progression rather than dictate it.
Decide what transformation you're offering and how you want to deliver it. Then configure Kajabi to support the business you've designed.
If you're interested to know how I can help you can build Version 1 of your onilne business in 3 months for $99, let's set up a time to talk.
Let's Talk About How To Build Your Online Business 1.0 for $99
Sprint to Success!
Take 15 minutes this week and sketch your own transformation framework. Then select the deilvery formats that work best for the client and for you to go with the transformation steps.
Then ask: Could different parts of this framework combined with my preferred delivery formats become different offers?
Don't worry yet about building them. Just identify two or three possibilities.
You may discover that your next several offers are already hiding inside the expertise you have.
Community Updates
Online Experts Roundtable
Once you begin imagining your customer journey, framework, offers, and revenue model, something else can happen:
The business you're envisioning starts looking pretty complicated.
Does that mean you have to build all of it before you can get started?
No. At this Friday's Online Experts Roundtable, we'll explore how thinking in successive business versions can help you move toward the larger business you envision without trying to build everything at once.
Join us on Friday at the
Online Experts Roundtable
September 25, 2026
1:00 pm Pacific
Building an Online Business Without the Overwhelm
Build Your Online Business One Version at a Time
Join us Friday at 1:00 pm Pacific for the presentation, discussion, and Q&A. The first half hour will include the weekly topic presentation and initial takeaways, and the second half hour is the optional Q&A and discussion about any online business topics you're interested to get more information or input for things you're working on.
Thank you for being here.
Iâm excited to continue building this community together.
To your online success!
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