How does someone who has never heard of you eventually become a client?

For many experienced professionals, the answer built into their traditionally designed website is surprisingly simple: “Schedule a Free Call.”

But what if that's asking for too much, too soon?

In last week's Roundtable, we looked at a better way to build relationships with potential clients online.

In this issue:

→ Why your website should do more than schedule calls
→ How to build your online relationships a step at a time
→ A sneak peek at this week's upcoming Online Experts Roundtable

Doctor’s Notes

As professionals, we're accustomed to building relationships through a series of conversations, referrals, networking, and personal introductions.

But in far too many cases, when someone discovers us and visits our website after a networking encounter or a referral, we ask them to contact us or schedule a call.

There's nothing wrong with offering a call on your website. The question is whether we've developed enough trust in the relationship for them to want to reach out.

Is your “Schedule a Free Call” button asking for too much, too soon?

I think there's a better way to develop relationships online, one step at a time.

Online Profits Insight

How Does Someone Become Your Client?

The Five Stages of Building Customer Relationships Online

Someone who discovers you today probably isn't ready to become your client today.

They may not even be ready to talk with you.

So what should happen between the first time someone encounters you and the point where they're ready to become a client?

In this week's Online Profits Insight, I share a five-stage approach for creating progressively deeper experiences that help people get to know you, learn from you, and decide when they're ready to take the next step.

→ Read and Watch: How Does Someone Become Your Client?

Read the full Insight article here... 

Kajabi Korner

Your Website Can Do More Than Schedule Calls

As we've seen in today's Online Profits Insight, an online business needs to support a progression of interactive experiences that help you develop relationships with potential clients over time.

A website is only one piece of that infrastructure.

An integrated online business platform like Kajabi can support the journey from useful content and lead generation through email nurturing, community, purchases, online training, coaching, and consulting.

Your technology should support the interactive experiences in the customer journey you want to create. Kajabi does a great job at that.

If you're ready to build the technology that supports your customer journey, contact me to learn how I can guide you in building your Online Business Version 1.0 in 3 months for only $99.

Let's Talk About How To Build Your Online Business 1.0 for $99 

Sprint to Success!

You Don't Have to Build Your Entire Customer Journey All at Once

Divide your customer journey into smaller sprints that provide a specific customer experience.

Design the full customer journey first. Then build the capabilities you need in focused sprints as your business evolves.

What is one customer experience project sprint you could take on next?

A lead magnet. A live workshop. A live class. An online course.

Pick one that you can sell first. Then build the free experience that precedes it.

That's how your business evolves ... one sprint at a time.

Community Updates

Online Experts Roundtable

Last week, we explored how someone progresses from first discovering you to eventually becoming a client. But that raises another question:

What are you going to deliver along the way?

That's the topic of this Friday's Online Experts Roundtable:

 Join us on Friday at the

Online Experts Roundtable

September 11, 2026 
1:00 pm Pacific

How Do You Turn Your Expertise Into Results?

Structure What You Know and Choose How You’ll Deliver It

We'll explore how to organize what you know into a repeatable approach and how that can become the foundation for different experiences throughout your customer journey..

Join us Friday at 1:00 pm Pacific for the presentation, discussion, and Q&A. The first half hour will include the weekly topic presentation and initial takeaways, and the second half hour is the optional Q&A and discussion about any online business topics you're interested to get more information or input for things you're working on.

Register Now (Free) 

Thank you for being here.

I’m excited to continue building this community together.

To your online success!