When you think about building an online business, what comes to mind first? A website? An online course? Marketing funnels? Software?
Here's a different perspective to consider: Your online business is a capital asset.
Like a custom home or commercial facility, it's something you invest in to generate income and earn a return on your investment.
And just like those physical assets, your online business develops through a lifecycle. It needs to be designed, built, launched, operated, maintained, and improved over time.
That's the foundation of the Online Business Success Operating System⢠(OBSOSâ˘).
Doctorâs Notes
Launching Your Business Isn't the Finish Line
Many experienced professionals focus on getting their businesses launched. But launching is really just the beginning of operating a business.
Once you're open for business, you'll need to consistently attract and engage prospective clients, enroll customers, deliver your products and services, provide support, and manage the business.
That's why I encourage you to think about the business you want to operate, not just the business you want to build.
Online Profits Insight
Design It. Build It. Launch It. Operate It.
What if you approached building your online business the same way an architect or engineer approaches developing a major capital asset?
Would it change what you do first? How much you build before launching? Or how you plan for the ongoing work of running your business?
In this week's insight article, I explore how thinking about your online business as a capital asset can help you make better decisions about designing, building, launching, and operating it.
You might change your mind about your approach to building your online business.
â Read and Watch: Design It. Build It. Launch It. Operate It.
Read the full Insight article here...
Kajabi Korner
Can One Platform Run Your Entire Online Business?
What Other Systems Will You Need, and What Will You Still Need to Do Yourself?
An all-in-one platform like Kajabi can simplify many of the systems needed to build and operate an expert online business. But there's an important distinction between having software that supports your business and actually running that business.
Some activities can be automated. Others may require additional systems. And many still require your personal attention. The right question isn't simply what Kajabi can do. It's what your business needs to accomplish.
Join us on Friday at the
Online Experts Roundtable
November 13, 2026
1:00 pm Pacific
Can You Use Kajabi to
Run Your Entire Online Business?
We explore the role Kajabi can play in operating an expert online businessâand where other systems and your own efforts come into the picture.
If you're considering a technology platform for your online business, now is a good time to consider Kajabi. With my Kajabi Launch program, I can help you launch Online Business 1.0 in 1â3 months, with free coaching alongside your 30-day Kajabi trial. I will also give you a complimentary VIP ticket to my upcoming five-day Design Your Online Business Workshop.
Plus, Kajabi has indicated that if you start your free trial now, you'll also be eligible for a special offer they're planning for Black Friday.
Learn more about the Kajabi Launch Program
Sprint to Success!
Design for Operations, Not Just Launch
Here's a practical exercise for this week. Imagine your online business has already launched and customers are beginning to arrive. What activities will you need to perform every week to keep the business running?
Consider your content publishing, marketing, enrollment, delivery, client support, and administrative responsibilities. Then ask yourself:
Have I designed my business systems to support those ongoing activities?
This simple exercise can help identify capabilities you may have overlooked while concentrating on getting launched.
Community Updates
Design Your Online Business Workshop
During five days of live training and practical exercises, you'll develop your Initial Online Business Design and determine your best path forward.
Design Your Online Business Workshop
November 30 - December 4, 2026
9:00 - 10:00 am Pacific
You can participate in the live workshop for free. Replays will be up for 24 hours each day if you can't make it live. An optional VIP experience will provide additional coaching, resources and support as well.
Learn More and Register Here (Free) !
Thank you for being here.
Iâm excited to continue building this community together.
To your online success!
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