One of the biggest challenges of building an online business is that there are so many things you could build to support your clients' online experiences.
And, of course, you need technology to make all those pieces work together.
It's easy to become overwhelmed trying to figure out where to start.
Doctorâs Notes
Earlier in my career, I led teams that developed complex software systems.
We didn't build the entire system before anyone could use it. We built a piece, released it, learned from the people using it, improved it, and then added more capabilities in the next version.
An online business can be built the same way.
The key is knowing where you're headed without believing you have to build everything before you can get started.
Online Profits Insight
Building an Online Business Without the Overwhelm
Once you start mapping out everything your online business could eventually include, the list can become intimidating.
A website. Content. Lead generators. Email sequences. Workshops. Courses. Coaching programs. Sales pages. Automations. A community. And every one of those experiences requires online assets and technology to make it work.
So where do you start? The intuitive answer may not be the best one.
In this week's Online Profits Insight, I explore a different way to think about building your online businessâone that comes directly from my years developing complex software systems.
The goal isn't to abandon the bigger vision for your business. It's to answer a much more manageable question: What does my first or next business version really need?
Thatâs what I explore in this weekâs Online Profits Insight.
â Read and Watch: Building an Online Business Without the Overwhelm
Read the full Insight article here...
Kajabi Korner
One of the advantages of an integrated platform like Kajabi is that it gives you most of the capabilities you may eventually need in one place.
But that doesn't mean you need to use all of them at once. You can start with Version 1 that uses a subset of Kajabi features to start generating revenue.
You might eventually use Kajabi for your website, blog, newsletters, landing pages, email marketing, events, courses, coaching, community, and more.
The great thing about Kajabi is that as your business evolves, you can add capabilities over time without having to change platforms part way through.
If you're interested in learning how I can help you can build Version 1 of your onilne business in 3 months for $99, let's set up a time to talk.
Let's Talk About How To Build Your Online Business 1.0 for $99
Sprint to Success!
Take a few minutes this week to think about everything you eventually want your online business to do.
Then ask yourself: What really needs to be in my first or next version?
Focus on the smallest set of capabilities that will let you start generating revenue and delivering meaningful results for your clients.
Everything else can wait for a future version.
Community Updates
Online Experts Roundtable
If you don't have to build your entire online business at once, what might be a good place to start?
For many experienced professionals, a simple live workshop can be a great way to package part of your expertise into an experience that delivers value, generates revenue, introduces potential clients to what it's like to work with you, and a provides a simple invitation to talk about next steps.
At this Friday's Online Experts Roundtable, we'll explore how you can get started with a simple workshop and build the online pieces you need to support it.
Join us on Friday at the
Online Experts Roundtable
October 2, 2026
1:00 pm Pacific
Jump Start Your Online Business with a Workshop
Create a Simple Revenue-Generating Offer
Join us Friday at 1:00 pm Pacific for the presentation, discussion, and Q&A. The first half hour will include the weekly topic presentation and initial takeaways, and the second half hour is the optional Q&A and discussion about any online business topics you're interested to get more information or input for things you're working on.
Thank you for being here.
Iâm excited to continue building this community together.
To your online success!
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